Abstract

In present business scenario with stiff competition and survival risk, it is of vital importance for the retailers to understand the consumers in greater depth. The understanding of consumer provides various insights in the strategies formulation. The present research work on factors influencing the choice of organized retail outlets of the consumers in Delhi & NCR reveals the factors which influence the consumers to change their preference towards organized retailing. The objective of the study is formulated to analyse the most prioritized attributes of organized formats which attracts the consumers towards organized retailers in Delhi & NCR. The Stratified random sampling (Two stage sampling) was adapted in the study and the primary data is collected through survey. Percentage analysis, Weighted Average method and ANOVA are used to interpret the findings. It is found that the customers prefer organized retailers to unorganized retailers because of the store attributes such as quality, Convenience, Variety, Consistency, Price, Hygiene etc offered by the former. Income of the customers had a major influence on their choice of organized retail outlet especially when it comes to the availability of different varieties of products and display of information in the store.

Keywords: Organized retail; Store Attributes; Store Image; Prioritized Attributes