International Journal of Social Sciences & Economic Environment

International Journal of Social Sciences & Economic Environment

Online ISSN : 2456-7485

Frequency : Half Yearly

PROBLEMS OF OFFLINE & ONLINE SHOPPING: A STUDY ON CUSTOMERS OF PUNE CITY

*Neeraj Sharma, **Prof. Rimjhim Gupta

*Research Scholar, Faculty of Management Studies, PAHER University, Udaipur,   **Research Supervisor, Faculty of Management Studies, PAHER University, Udaipur

Published Online : 2019-06-30

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ABSTRACT

 

The 21st century has witnessed tremendous growth in online shopping, but it doesn’t mean that customers have switched completely from offline to online shopping. Both ways of shopping have their own merits & demerits. The objective of this paper is to study the problems faced by consumers during online & offline shopping. Result showed that in offline shopping Poor Replacement procedure was the major problem faced by customers followed by Insufficient Description. In online shopping Hidden Terms & Conditions was the major problem faced by customers followed by Insufficient Description. It has been concluded that there is a significant difference between problems faced by consumers during online & offline shopping.

Keywords: Offline Shopping, Online Shopping, Problems